The Wildflowers Instagram Story Question Sticker Q&As

Instagram has added a new feature to their Instagram Story platform: a Question and Answer Q&A sticker that allows users to connect with their friends and followers. At the launch, I shared the Q&A sticker on our Instagram Story and received a multitude of questions about the wedding planning business. I've decided to share my answers here and will continue to update with new questions that arise! 

1. What has been your biggest challenge in starting your own company?

Answer: Entrepreneurship comes with a host of continuous host of challenges. Rewarding challenges, but harsh challenges nonetheless. Trying to establish a brand, innovating to outpace the competition, and keeping your business profitable are challenges no matter how many years you've been in business or what industry you are in. I'm also responsible for every aspect of my business: everything from the livelihood of my employees to accounting to marketing. 

Photo: Apryl Ann

2. What advice would you give to aspiring female entrepreneurs?

Answer: It's extremely easy to get discouraged when something isn't going exactly to plan. Learn how to build self confidence by getting rid of external dependency, where your self confidence is dependent on external factors. 

You will be surprised by what you can accomplish or overcome if you learn to trust yourself and your abilities, but also know you don't have to do it alone!

Don't take "no" for an answer and exhaust all of your options.

Breathe deeply and trust your instincts!

Photo: Charla Storey

3. We love your logo/brand! How was the vision brought to life?

Answer: We encourage our couples to dream a better dream for their wedding. It can be difficult to navigate outside voices during the planning process, so staying true to your values and knowing that there is not one solid definition of "love" or even "wedding" is what makes the celebration so special. So, a "Wildflower" is someone who lets go of what they're "supposed" to be and embraces who they truly are.

Thus, we are The Wildflowers

I worked with Arabella June on our logo and couldn't be more proud of her work!

4. What's your favorite wedding accent color?

Answer: I always seem to put a little touch of mauve into all of my clients' color palettes and, thankfully, they love it just as much as I do! I love creating unique palettes, so I'm up for anything! I'm dying to use a warm goldenrod soon for fall. 

Photo: Kayla Barker

5. How do you try to make the world a better place?

Answer: Even though there are times of darkness in our world, I am grateful to run a business that is so focused on love, happiness, and light, while helping people create these moments of goodness to hold onto.

Photo: Maria Hibbs

6. What can photographers do to make a wedding planner's job easier?

Answer: There are a lot of "literal" moving parts on a wedding day, so if something looks off through your lens (fork was touched and is now crooked, someone passed by a linen and it is no longer straight, wind blew the ribbon out of place, etc.) don't be afraid to ask the designer if they are around or fix it if they're busy. We both want it to look perfect, so we won't mind you speaking up or adjusting!

Since there is so much going on during a wedding day, I much prefer (if possible) to style details the day before or after so we can completely focus on it without feeling rushed.

If you need more time for photos, don't be afraid to ask. Like I . mentioned, we all want the photos to look great and we are your supporters!

7. What should a couple not skimp on when it comes to their wedding?

Answer: This is such a personal decision as it should be whatever is important to the couple. That said, whatever will make you feel more happy and at east on your wedding day and ensures that your guests are comfortable will always be a good investment.

Photo: Stephanie Brazzle

8. When did you decide to start The Wildflowers?

Answer: I knew I wanted to get into wedding planning back in 2012 when I was working at Vogue. I worked on a project called Vogue's Annual Wedding Guide and immediately fell in love with weddings. I then transferred into the events department to work on projects like the Met Gala.

I always knew I would some day start a wedding planning company (then, in my head, it was called Wildflower Brides), and had a Notes section on my phone that I would add thoughts to when they came to me about what I would want the company to mean and to do. In 2014, I created The Wildflowers and it became my full-time career in 2016.

10. How do you come up with your color palettes?

Answer: I take the following into consideration when creating wedding color palettes:

- the colors my clients love (they're my priority!)

- any hues associated with their story (cultural importance, where they got engaged, where they're from, etc.)

- the tones of the environment and venue

- the season

- the time of day

- different hues of colors that have been used frequently i.e. an inky teal instead of a navy